About Katie Kassel
Learn more about my educational experiences and past professional endeavors. Find out what my typical day at the office looks like! And if you’re really into the details, you can download my resume for safe keeping.
Behind the Screen
Education & Experience
College, Internships, and First Job
I attended college at Iowa State University in Ames, IA, and graduated with a BFA in Graphic Design in 2011. During the summer of 2010 I landed my dream internship at Meredith Corporation in Des Moines, IA. I spent 6 months as a Graphic Design intern at Better Homes & Gardens Special Interest Publications learning the ins and outs of magazine and editorial design. Never before had I witnessed so many moving parts and spectacular photography. I spent my first post-grad year working as the Graphic/Web Designer and Communication Coordinator at the American Association of Neuromuscular and Electrodiagnostic Medicine (AANEM) in Rochester, MN. I got my first taste of web design.
Corporate and Agency Life
I landed my next job as an in-house graphic designer at HDR, Inc after a move to Omaha, NE. My technical proficiency improved ten fold and I was soon creating a large of volume of work very quickly. My mastery of presentations, internal branding, and print design at HDR left me wanting more web design opportunities. In the spring of 2014 I pursued a graphic design position at B2 Interactive, a digital marketing agency, in Omaha, NE. During my time working within both large and small teams at B2 Interactive, I had a front row seat to everything aspect of agency life. I learned how to audit prospective client’s brand presence, offer ways to improve their digital assets, and implement those suggestions. This is where I really grasped how to create a cohesive strategy and learned how to articulate that strategy to others.
I have always wanted to try freelancing. I knew I needed to make a change and thus decided to start Kassel Creative, my own graphic and web design business. It has not been without challenges, but I feel fortunate every single day to work alongside my hard-working, understanding, lovely clients. The schedule and variety of work that comes with consulting suits me well.
So, why should we work together?
Most of my clients didn’t know they needed a graphic designer until they needed a graphic designer. One of the most common questions I get is… “Oh, you can make that?” Yep, sure can. As a small business owner myself, I understand that you have A LOT on your plate. The bad news? You can’t do everything. The good news? You don’t have to. I have worked as a designer in corporate, agency, and non-profit environments. I have handled branded events and conferences, custom WordPress Websites, 200 page books, and total brand overhauls. There’s no project we cannot tackle one step at a time.
Beyond the Screen
When I’m not designing, you can find me hanging out with my husband, walking around the neighborhood, sticking my nose in a book, or browsing stores (brick-and-mortar and online) for trends and inspiration. I rarely miss an Iowa State game (go for the snacks, stay for the company), but if I must I’m entirely capable of perusing Pinterest and cheering on my team at the same time. My adventurous husband enjoys traveling so I like tagging along as much as possible.
To provide exceptional graphic design services to organizations both large and small who place a high value on visual communication.
To create unique graphic and web designs that communicate information in a creative and accessible format.
By agreeing to work together, Kassel Creative and its partners agree to approach each conversation and project with respect, humor, and decency. We will honor the knowledge and expertise that each party brings to the table.
Download My Resume
Want more details about my education and professional experience? Download the PDF with a simple click.