Blizzard Casual – Sneaker Trend

by | Feb 6, 2016 | Design, Standard

My favorite look from last winter was the dominance of super cool sneakers. I cannot tell you enough how happy it makes me when A) practical and comfortable things are fashionable and B) when said practical and comfortable fashion lasts for more than one season. It took me no time to hop on the cool tennies trend.

The Recipe

As my Pinterest boards show, I am a sucker for tomboy chic and all things casual and these are some of my favorite inspiration images for mastering, what I’m calling “Blizzard Casual.” By my definition, Blizzard Casual involves:

  • a warm coat
  • oversized scarf
  • sunglasses and/or cute beanie
  • sneakers

I live in Nebraska and grew up in the Midwest. I’m no stranger to the cold and snow of winter. From October to April, my footwear rotation consists of ankle boots, snow boots, tall boots, riding boots… are you catching my drift? And now, COOL TENNIS SHOES. There are some days when bearing your ankles is just not smart, for example 6 inches of snow, wind, and 20 degree temperatures (also known as last Tuesday). But I can totally justify the bundled-up-sneaker look on pretty much any other day.

My Roundup

Here is my roundup of my favorite Blizzard Casual looks from around the web.

d9809474056d848a15ece82469a6867c

main.original.640x0c

must-have-winter-outfits1

kassel-pinspiration-all-black-pink-sneakers

kassel-pinspiration-blue-coat-white-sneakers

11316725364_b6f3052292_o

ANDYNIKE3

kassel-pinspiration-casual-sneaker-friends

Image sources: 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8

On My Shopping List

I have a bright blue pair of Brooks Heritage Vanguard sneakers and a black and white pair of New Balance 420’s but I’m looking to expand my collection of practical (therefore justifiable) tennies. The Brooks pair has held up really well despite a couple years of errand-running, winter wear, and a trip through Europe. The New Balance pair is super flat and lightweight, but slightly less cushioned than the Brooks pair and thus a smidge less comfortable. I’m considering a different pair of New Balance or going with Nike for a change. Got any favorite sneakers that look amazing and are comfortable, too? I’m always for suggestions!

Katie Kassel

Katie Kassel

Owner and designer

Graphic and web designer in Omaha, NE, providing polished branding and websites for busy professionals. Book a project with a creative partner you can trust to get the job done.

Book a Design Project

Design Services

Logos and Branding

I’m here to answer all of your questions about the logo and branding process, pricing, and final product.

Website Design

Walk through every step of the website design and development process to get the most out of your investment.

More Posts

My First Group Workout Class

I told myself for a long, LONG time that exercising in a group sounds like my nightmare! First of all, I don't know what I'm doing so I'm not going to be perfect at it. Second, struggling in a room full of people is very embarrassing! Plus there are just so many...

Step Away From the Desk

It's taken me nearly 30 years of sitting at desks to realize that I've been sitting at desks for THAT LONG. You've heard the sad, morbid warnings of sitting for hours on end. Most are based on research, and I am big fan of science and facts. Scary statistics to do...